“Keep The Memories, Not The Bacteria”
This week Rachel Stevens donated the first of many baby blankets to the Dettol Baby Blanket Donation Charity Campaign in London. Rachel Stevens a celebrity mother of two, is a Dettol anti-bacterial laundry cleanser ambassador, to help to emphasise the risks of bacteria on baby blankets and also to raise awareness of the huge shortage of of baby blankets for infants born into disadvantaged families.
‘Keep the memories, not the bacteria” is the message that Dettol and Rachel Stevens want to encourage us mum’s all over the UK to consider. By donating a blanket using the Freepost address you can make a difference, not only with Dettol donate £1 for every blanket that is donated, they will also be hygenically washed with Dettol anti-bacterial laundry cleanser to rid them of any bacteria before they are given to families in need by Dettol.
Dettol have carried out laboratory tests that prove on donated blankets washed at 40 degrees Celsius, that they still harbour bacteria that can be dangerous for babies, and this can contribute to the babies becoming ill. During these tests carried out by Dettol they also concluded that a third of the washed baby blankets also contained coliforms, an accumulation of bacteria which is linked to faecal matter. With this information Dettol are aiming raise the awareness of the vital research that is carried out and also to donate money from each blanket that is donated to the worthy charity that undertakes the research Sparks children’s medical research.
Rachel Stevens went on to say “The Dettol Baby Blanket Donation really resonated with me as a mum. I can remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That’s the reason why I’m supporting the campaign, asking mum’s to donate blankets to those in need so those babies don’t miss out. “
The money donated with then go to a children’s medical research charity Sparks to raise money for families who have seriously disabled or ill children within the UK.
Sparks (@SparksCharity )children’s medical research charity funds research into many conditions surrounding pregnant women, infants and children. Within more that 80 hospitals and university’s Sparks has formed research projects to find ways to help with a wide range of children’s illness’s, this totals funding for over 270 individual projects into much needed pioneering medical research.
You can donate a baby blanket until the end of December, and you can also be active on social media by sharing your memories and following on Twitter @DettolBlanket using the #sharethememories. You can also share your memories with Dettol’s Mission For Health’s Facebook Page using the #sharethememories .
You can purchase Dettol anti-bacterial laundry cleanser at any of the leading supermarkets for £4.50 for 1.5 litres (RRP). This will ensure that even at 15 degrees celsius the Dettol laundry cleanser will kill 99.9 % of bacteria that could be harmful to young babies and children, and leave you with a hygienic fresh wash every time.
If you want to donate a baby blanket to the Dettol Baby Blanket Donation all you need to do is send it Freepost to;
Dettol Baby Blanket Donation
The Hay Loft
Balcombe Place Stables
I hope you can join in and share your memories on Twitter and Facebook using the #sharethememories and join in to raise awareness of this wonderful campaign.
Thank you for reading, I will be donating a baby blanket to this much needed worthwhile campaign and I look forward to seeing your tweets and comments in support of Dettol and the Baby Blanket Donation Charity Campaign.