90:10 Review – My Family Ties

90:10 Men’s Clothing Review

90:10 review photos

“90:10 is a new and exciting brand for men who consider themselves to be 90% Grown up and 10% not. Encapsulated within the brand’s message is some recognition for a guy for getting his act together but at the same time reminding him that that this doesn’t mean that he is now over the hill…far from it!”

An exciting new clothing brand for men who consider themselves to be 90% Grown up and 10% Not!

When I was asked to review a hoodie from 90:10 I jumped at the chance, as my OH is very sporty and hoodie’s are always a very useful and a practical layer when out running or cycling.  From the point of ordering Dan, the founder of 90:10, was friendly and helpful and nothing was too much trouble in ordering the hoodie. In fact when we received the hoodie it was a little too small on the arms so I had to arrange for a larger size to substitute, but this was swiftly dealt with by the 90:10 team so was not a problem at all.

90:10 Men's hoodie

The hoodie itself is very lightweight and soft, with the 90:10 signature logo on the chest and a very sporty feel to the design while remaining very stylish and wearable.  The hoodie comes in sizes small (35 – 36 inches) to extra large (42 – 44 inches) and a choice of Navy, Khaki or Anthracite colours. All the colours have been selected well I know my OH would be very happy with any of these colour choices (if you take a look at the 90:10 website you will know what I mean by saying they are very much “Man” colours! ) We reviewed the Navy hoodie, and the OH found it was a very good layer to have while out for his run in the mornings, lightweight enough, and yet kept him warm on these chilly mornings and as it is a lightweight cotton hoodie it was not cumbersome at all.

90:10 Men's hoodie

It’s versatility between sporty and casual wear is a huge advantage to 90:10 , as you can easily wear the hoodie with jeans as well as with shorts or jogging bottoms at the gym. I have to admit it is hard to find clothes that my OH likes, he is not a fan of obtrusive logo’s and branding and is quite picky when it comes to comfort (he would rather have something practical and wearable). So when I opened the package from 90:10 and saw the hoodie I knew he would love it, as the subtle logo placement and combination of practicality and style would really appeal to him. 

90:10 Men's hoodie

Priced at £42.00 with free delivery I think this hoodie from 90:10 offers value for money with great quality and a piece in the wardrobe that will be worn again and again. If this is indicative of the whole of 90:10’s range then my OH would happily buy more from 90:10 for comfort and it’s easy to wear quality. Having washed and worn the hoodie a few times, we found there was no fading in colour or loss of quality in the shape, which reflects the price. As my OH has a birthday coming up in two months I will certainly be back to add to his collection.

90:10 Men's hoodie

“We all have responsibilities but I don’t accept that just because I am no longer a teenager or in my early 20’s at college, I have lost the ability to have fun or have forgotten how to enjoy myself…Far from it! This is what a guy is expressing about himself if he wears 90:10..For the lion’s share of the time, we all have to take life seriously but not all the time!  My vision is to marry humorous and innovative branding to stylish and great quality clothing delivered to the customer at the right price in an environmentally responsible way.”

To find out more about the 90:10 range and to make a purchase head over to the 90:10 website for all the information you need.
90:10 are on Twitter and Facebook too so you can keep up to date with all their discounts and promotions and of course their new product ranges.
Thank you for reading, I hope you have enjoyed my 90:10 hoodie Review. If you liked what you read, subscribe to my blog by adding your e-mail address to the box on the right. You will be the first to hear of my updates. 


  1. January 29, 2015 / 1:31 pm

    This is a new brand for me so thanks for the info. I'll take a peek at their range.

  2. January 29, 2015 / 1:57 pm

    Very stylish and a sensible price too, which is a rarity these days!

  3. January 29, 2015 / 2:23 pm

    I've never heard of this brand, looks good though.

  4. January 29, 2015 / 3:36 pm

    Very nice looks good for my gym work as doing lots at the moment.

  5. January 29, 2015 / 3:45 pm

    looks good – my OH would love it for the gym

  6. January 29, 2015 / 5:17 pm

    Just had a quick look at their website and will be visiting again as they have some nice products.

  7. January 29, 2015 / 7:43 pm

    These hoodies look great – definitely the kind of thing my OH would love to wear.

  8. January 29, 2015 / 8:14 pm

    Love the look of these, and amazingly a 44" chest would fit my massive husband too!

  9. January 29, 2015 / 8:25 pm

    These look great. My husband is doing a lot of sports lately and could do with some new hoodies.

  10. January 29, 2015 / 8:32 pm

    Looks like a great hoody. Perfect for the gym

  11. January 30, 2015 / 10:04 am

    My other half lives in hoodies – think he is a little less than 90% grown up tho 😉

  12. January 30, 2015 / 10:35 am

    I do really like this – exactly the sort of thing my hubby (who is far less than 90% grown up though!) would wear!

  13. January 30, 2015 / 1:25 pm

    Never heard of this make before but it looks lovely. My other half lives in his hoodie!

  14. January 30, 2015 / 8:19 pm

    I have never heard of this brand, but my mister isn't too much of a hoodie fan unless we are down the allotment x

  15. January 31, 2015 / 8:41 pm

    If I am down the allotment I wear a hoodie, otherwise, I am just a tshirt or jumper man.

  16. January 31, 2015 / 8:45 pm

    My husband would love these – especially because they're so reasonably priced – he could wear it to Jiu Jitsu to keep warm 🙂

  17. February 1, 2015 / 9:43 pm

    What a great price and it looks really comfortable and perfect for days relaxing.

  18. February 2, 2015 / 11:44 am

    We had one of these to review too and hubby lives it in!

  19. February 3, 2015 / 2:41 pm

    Perfect for the discerning gentleman whose ego doesn't require the prop of flashy, name-dropping, in-yer-face, 'designer' gear. I like it.

  20. February 3, 2015 / 6:26 pm

    It's good to hear that you got a replacement quickly. This looks like a great hoodie and I like the idea behind the 90:10 brand.

  21. LTabstar
    October 23, 2015 / 7:56 am

    Looks and sounds great – I've never heard of this brand before today; will definitely look it up.